Campbell’s Soup, pop art and screen prints are all associated with the legacy of eclectic artist Andy Warhol. And for an upcoming spring 2015 collection, Converse has channeled that iconic style and translated it for their classic Chuck Taylor All-Star sneakers.
The new collection comes from Converse’s partnership with The Andy Warhol Foundation, the non-profit associated with the artist that works to advance the visual arts. As part of that partnership, a portion of the proceeds gained from the Andy Warhol-inspired Converse collection will be donated to Foundation by the local footwear brand.
The collaboration between Converse and Andy Warhol will take on four different forms. The Chuck Taylor All Star Andy Warhol Collection “reinterprets and repurposes” the Campbell’s Soup screen print on both high- and low-top Chuck Taylors, in two different formats. A sample of these sneakers are seen below, and will retail between $60 and $65.
The showroom was decorated like an art gallery. All of the walls were white for the purpose of drawing attraction to the products on display which were mostly vibrant and loud. The creativity for the collection seemed to take a slightly different approach it as features new silhouettes for every type of shoe. The details on each shoe were awesome.
The Americano themes were very obvious as some of the shoes were designed with studs in shapes of stars. Floral and beach babe prints are also a dominant factor in the collection as they were hand drawn and digitally printed on to the sneakers to look like pressed flowers. The beach babe prints, were actually pulled from an archive photo, and was re-interpreted for the season. The premium products include materials like premium suede and leather, which is really neat.
The Warhol Collaboration will be available to purchase on January 29th, 2015 and what is so great about these Warhol collaborations is that they are really fun. The prints used on some of the shoes like the Campbell soup and the newspaper prints are iconic as they are such statement pieces.
Some of the other converses featured basket weaves. Lots of summer and spring vibes going on and the great part is that there is something for everyone. For kids, adult styles and themes are being carried over. We also spotted monochromatic looks, street wear and more. For women and men, shoes range from boots to high tops and more. On top of all the unique styles, Converse has made sure the shoes are comfortable enough to run around in, as comfort is their top priority.
You can snag Chuck Taylors that honor everything from Jimi Hendrix to Chinese New Year, and Converse is teaming up with the Andy Warhol Foundation for a line printed with the artist’s famous Campbell’s soup cans. It’s a cool partnership as Warhol was a fan of Chucks. He silk-screened his own pair back in the ‘80s.
After they go on sale early next month, a portion of the funds raised from the shoes will go to the Andy Warhol Foundation for the Visual Arts.
Converse is planning a wide release so you should be able to find them wherever you typically buy your Chucks for $35 to $90 depending on which soup shoe you choose. They might be a nice change from wearing ginger ale sneakers every day.
We can’t wait <3