by Maria Sofou
Mumbai-based Taxi Fabric is an intriguing hybrid of interior design, advertising, and promotion of local culture: their project is about creating a space for designers to show off their ideas and talent, by turning taxis into their own, unique canvases and covering them in beautiful artworks!
“Although much attention is given to each taxi by its driver – to make it stand out from his competitors – very little thought is given to the fabric used on the seats. The designs that cover the taxi seats are often functional and forgettable and with the outstanding design talent Mumbai has to offer, this shouldn’t be the case. Design, as a job or even simply something studied at school, is unfortunately not widely recognised in India. Older generations don’t understand it- design to them, just performs a function. Many people don’t know that design can create a real impact. With so few spaces for young people to show off their skills, it’s hard to change that perception. We put two and two together and started connecting designers with taxi drivers- turning seat covers into canvas’ for young Indian designers to show off their design talent and storytelling skills,” the Taxi Fabric team explains.
Beneficial both to the cab drivers and the artists, the project turns one of India’s iconic piece of culture into little vibrant masterpieces. Beautiful!