This is a rough time for Ukraine. With lasting political and real physical pressure from neighboring Russia. The country seems to face distressing threats to its integrity. And Ukrainians need all the unity, they can get.
And so, as a reminder of Ukrainian identity, in this challenging time for the Eastern European country, Treti Pivni, a Slavic workshop compromised by photographers and stylists, decided to make a project. They created a collection of portraits, of Ukrainian ladies, wearing traditional Ukrainian headdresses.
Treti Pivni (which translates to “Third Rooster”) explained that these traditional headdresses, are normally worn by unmarried women, to show their “purity” and marital eligibility.
Now, the headdresses, take another meaning, and as model Nadiia Shapoval puts it: “I think we are coming back to floral themes because fashion is starting to react on wars that we are having around the globe. We need some tenderness.”