Holly Williams for Art-Sheep
For some time now, art directors and copywriters have been paired together in creating some of the most characteristic works in advertising. Even though their common goal has made the professionals part of the same team, it turns out their jobs and creative processes are not so similar, after all. These differences are best illustrated by art directors Caio Pena and Henrique Parada ,as well as copywriter Letícia Hanower on their Facebook page ” CW Versus AD“, in a series of simple, yet cool and whimsical illustrations.
