Cloud Pink is an interactive installation by Seoul-based creative Everyware (formed by Hyunwoo Bang and Yunsil Heo) that allows the public to live out their childhood dreams of touching and manipulating clouds. The immersive piece features a fabric screen that invites visitors to poke and prod the material from below, thereby causing a visual reaction in the projected simulation of wafting pink clouds.

The multimedia project promotes a sense of childlike wonder and playfulness as visitors unabashedly touch the overhead graphics and watch them react in spectacular, cloudy configurations. The smooth transitions present a sense of realism while simultaneously offering a surreal experience.

Be sure to check out two videos, below, of visitors eagerly interacting with the responsive installation.

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Everyware website
via [ mymodernmet & Área Visual]