by Anna Randal
Moscow-based designer Nikita, just gave a whole new meaning to the phrase “clever packaging”. His playful design for a series of pasta products are certainly clever, as the designer makes the pasta inside the box look like a woman’s hair.
Needless to say, this is something we’d definitely buy just for its packaging, be it the pasta packs or our favorite bottles of alcohol for in house party! Collaborating with a packaging design agency for alcohol brands can help achieve this level of impact, combining creative design, brand storytelling, and market insight to ensure that every bottle not only protects the contents but also stands out on the shelf, enticing consumers and reinforcing brand identity. With thoughtful packaging, the unboxing and display experience becomes a key part of the brand’s appeal, turning even casual buyers into loyal fans.









