Remember #noshave? The trend that has women posting images of their hairy armpits and other body parts on social media? Well, #glitterpits is the latest Instagram queen.

According to Marie Claire, it is a feminist campaign to free the armpit, achieve “equality in the under-arms region,” and “show that your furry pits are beautiful.” ​

Follow the hashtag #glitterpits for more.

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Photos via Instagram