Anna Randal for Art-Sheep

Did you get your dose of “heck yeah, love conquers all” today? If not, prepare to get a full dosage as Zim Color‘s latest ad campaign shows that love grows between people of all shapes, colors and sizes, in the most beautiful way.

The company released a set of powerful photos of embracing couples saturated with color. Gay, lesbian and straight peopleĀ  kiss their partners, while their whole bodies are painted in bright colors. The power is non-toxic and non-staining and it’s used at festivals, parties and even by artists in their works.

This time Zim Color collaborated with Tuppi, a Brazilian advertising agency, and used this powder for a sweet and powerful reason; to send a multi-colored message in support of the LGBT community. That love is colorful!

via adsoftheworld