If you’re bored at home, IKEA Russia has got some ideas.
Whether you’re in quarantine with kids who are increasingly desperate for entertainment or you’re simply longing for a time when life was safer and more innocent, Ikea Russia has you covered.
Created by IKEA Russia and creative agency Instinct, the children’s forts form part of a campaign to encourage people to remain in their homes during lockdown.
IKEA and Instinct created the forts to help parents entertain children stuck at home during lockdown.
“#StayHome was a general slogan of this spring,” explained Instinct. “Self-isolation and quarantine measures are ongoing. Parents no longer know how else they can entertain their children being stuck inside the four walls,” Instinct continued.
Quarantining can be stressful with kids but, hey, at least it will never be boring.
The “easy-to-follow” instructions (of course, your opinion may vary, especially if you’ve ever tried assembling an IKEA product) show how simple everyday items like blankets, bedspreads, chairs, and stools can be used to make a new hideaway. For example, Höuse requires a table, two blankets, eight books, and ten laundry pins. And the best thing about all of this is that you don’t need to use IKEA furniture, you can replace it with whatever is around.
Some people are already using the instructions
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