“GFY dirty nigga, I dunno u but I wash myself”

by Maria Sofou

Brazilian civil-rights organization Criola has just launched a campaign labeled “Virtual Racism, Real Consequences” that is just amazing. The group finds racist comments online, then uses geotag tools to locate the author’s whereabouts and finally places the comments on billboards in the commenter’s neighborhoods. By bringing the virtual comments in the physical world, Criola aims to make a change and make people realise that their racist words towards someone affect them in real life and don’t just stay online. Truly inspiring.

“We wanted to provoke a reflection. Does a comment on the internet causes less damage than a direct offense? For those who comment, it may be. But for those who suffer it, the prejudice is the same. So, in partnership with billboard media companies, we put on the streets real racist comments posted on Facebook and Twitter, near the houses of the offenders. We omitted names and faces of the authors – we had no intention of exposing them. We just wanted to raise awareness and start a discussion, in order to make people think about the consequences before posting this kind of comments on the internet. Because, after all, racism best friend is silence,” Criola explains.

If she bathed properly, she wouldn’t get that grimy.


“A black girl named “Maju”? You can’t complain about prejudice, GFY.” 


“I arrived home smelling like black people.”