by Maria Sofou
Over the last few days, in between London Collections:Men and Milan Men’s Fashion Week, Florence hosted Pitti Uomo: the popular platform for men’s clothing and accessory collections featured one show, Generation Africa, that made a groundbreaking and poignant move. In order to raise awareness on migration, three asylum seekers were cast to model for the show!
“For Generation Africa, the Ethical Fashion Initiative partnered with the Italian association, Lai-momo which welcomes asylum-seekers in Italy and promotes cross-cultural exchanges between Africa and Europe with the aim of reducing stereotypes and preconceptions. As part of a joint effort by EFI, Lai-momo and Pitti Immagine to raise awareness on migration, three asylum seekers will model for the show, giving them an opportunity to earn a wage and be part of an empowering international event celebrating creativity from Africa. Continuously striving to improve diversity in the fashion industry, the Ethical Fashion Initiative aims to demonstrate fashion’s capacity to support the betterment of society,” the managers explained.
A quite powerful move. What do you think?