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by Margot Pierce

Forget everything you have in mind about Santa and meet Paul Mason, the Fashion Santa!

Mason who is a professional model and has been working for over 30 years in the fashion industry, has joined forces with Toronto’s Yorkdale Mall: for every person who takes a selfie with Mason and posts it on social media using the hashtag #YorkdaleFashionSanta, Yorkdale will donate $1 to the SickKids Foundation!

“I’s the most wonderful time of the year, #YorkdaleFashionSanta has arrived! The much-loved character, played by model Paul Mason is back and more captivating than ever. His crisp white beard, perfectly polished outfits and undeniable charm make him one of our favourite things about the season. While you can’t add him to your Christmas list this season, he is always up for a selfie! Come visit him this holiday season inside of the shopping centre between Harry Rosen and Hudson’s Bay. For every selfie posted to social media using the hashtag #YorkdaleFashionSanta we will donate $1 to Sick Kids Foundation (up to $10,000),” Yorkdale explains.

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