gif by designboom / courtesy of BUYMA
by Maria Sofou
Online japanese retailer BUYMA has created a truly original commercial campaign to promote their latest stock of clothing, blending technology with dance and design!
The amazing campaign features two completely nude dancers performing a routine alongside Tchaikovsky’s Swan Lake, teaming up with several dancing drones that are carefully programmed to hide their private parts! Each drone carries a sheet of white paper to conceal the dancers’ intimate body parts, while joining the choreography and creating a highly orchestrated scene, as multiple drones take over the shot while the musical piece is unfolding.
The campaign’s closing scene features the filming crew being completely naked until the phrase “Buy Clothes” is displayed.